SUSTO in Concert

My Entire Life follows their critically acclaimed 2021 album Time in the Sun which Holler said “provides proof that Osborne and his bandmates are an important voice in today’s conflicted world,” while No Depression called it a “fluid and engaging listen.” Ink 19 said “It’s a great example of SUSTO’s ability to create true lyrical and musical masterpieces so fresh you simply cannot turn it off” while the Bitter Southerner named it one of “The Best Southern Albums of 2021.”

A season of drastic change is what brought SUSTO frontman Justin Osborne to the band’s new album. There was a divorce, difficulties re-building his band after the pandemic, and the pain and helplessness of witnessing family members struggle with addiction and mental illness. Despite these challenges. Justin ultimately found himself in a new landscape, with new love and a deeper perspective, all of which is masterfully projected into My Entire Life. As a whole, the album documents Justin’s personal journey through highs and lows in his life, with many of the details on full display. He narrates the demise and aftermath of an almost decade long relationship, while celebrating the joy of falling in love, and the hopefulness of starting over.

Paste Magazine premiered the video for the album’s title track and lead single, “My Entire Life,” a song with an urgency “to keep living.” Director Luke Pilgrim says, “We at Sozo Bear Films ventured into the relatively unknown world of AI art. We took inspiration from the lyrics, SUSTO’s entire catalog, as well as Justin’s previous musical endeavors to create visuals that represent themes from his entire life. We used stable diffusion to create a mind-bending psychedelic experience. Stable Diffusion is a type of deep learning generative neural network with the ability to prompt, render and process AI imagery.”