BRAND X are a jazz fusion band formed in London in 1975. They were active until 1980, followed by a reformation between 1992–1999. Noted members included John Goodsall (guitar),[1] Percy Jones (bass), Robin Lumley (keyboards) and Phil Collins (drums). Goodsall and Jones were the sole constant members throughout the band's existence. In 2016, Brand X announced that they would reform with John Goodsall on guitar, Percy Jones on fretless bass guitar, Kenwood Dennard on drums (later replaced by Kenny Grohowski), Chris Clark on keyboards and Scott Weinberger on percussion. Small tours of North America ensued late in 2016, earlier in 2017 and in 2018. The 2017 show at Sellersville Theatre, PA was taped to be used for the band's 2017 live double album titled "But wait... There's more!

BRAND X are recognized as true musical pioneers, as they helped create an entire musical genre and influenced a broad spectrum of musicians and bands.