Imagine a roots-reggae sound accompanied by a soulful, yet pop-like voice with the ability to match an acoustic setting while also being capable of freestyling to a skanking rhythm and you are left with... HIRIE. Led by HIRIE on vocals, the female-fronted band stormed onto the reggae music scene in 2013 with the release of their first single, “Sensi Boy.” HIRIE’s debut self-titled album was released on September 3rd iTunes Reggae Chart in its first day. Nominated for San Diego’s best World Music Award, the band has enjoyed further success as the music video for the popular, “Sensi Boy,” has reached over 300,000+ views on YouTube. That same single, along with a few other tracks, have received constant airplay on all major Hawaiian Islands, as well as local and college stations around the United States, Guam, New Zealand, Tahiti and more.