Chamber Institute: Effective Marketing Solutions

Effective Marketing Solutions: How to Manage Your Way Through a Successful Year​ Presented by Rand Jenkins, Small Business Advocate for Mountain Mojo Group

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

Begin by understanding consumers and the main market research techniques with Rand Jenkins, marketing guru.

We will cover the concepts and tools you need to successfully develop a marketing strategy for your business, product or service. Learn the fundamental steps of your digital presence, competition, demographics/personas, messaging, tone, various digital platforms and your execution of the plan.